360 Degree Marketing for Explorer Group

The Explorer Group focuses on delivering unique, adventure-based experiences to those looking for tours & experiences, team-building activities, or are interested in Corporate wellness. The team has been operating in Dubai for the last 10 years and has delivered world-class events and wellness solutions to the world’s biggest corporate houses. Explorer Group came to SignetRing Digital for consultancy and 360 degree ROI based marketing services with a vision to be a market leader in Tours, Events and Corporate Wellness. We had numerous workshops to understand the vision, based on the vision and business strategy we formulated the digital and the brand strategy at first. We segmented their business into Explorer Tours and Experiences, Explorer Events and DNA Wellness under the Group company Explorer Group. We kick-started the digital side by mapping out their company process and the different systems they use and build the technology on top of the process which takes care of their operational development, marketing and sales, customer services, accounting and finance. We moved on to building their eCommerce website, digital campaigns, social media marketing, both organic growth and paid growth which increased their revenue by 62% the following year. We also serviced them in bringing their concept DNA wellness which is a unique wellness program which incorporates Data, Nature and Wellness to their existing and new clients in the UAE. We assisted them in raising capital for the Group Business by building a data-driven and highly visual Pitch Deck.